WHEN LIGHTS GO OUT

Every company today is drowning in data-dashboards, KPIs, reports, lakes, warehouses. But here’s the uncomfortable truth: most of that data is worthless. Not because it lacks potential, but because it never actually changes anything.

And that’s the message of this book: data doesn’t create value-decisions do. Data only becomes capital when it changes outcomes.

If you take nothing else from the book, take this: You become a data-driven company the moment Monday morning changes-because your systems learned something on Sunday night.